It's got to start with the way we educate our kids. How can you encourage business people to think more creatively? On the other hand, if artists had better business skills, you might have opera houses that wouldn't have to rely on subsidies from the government.
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Sainsbury's, the grocery-store chain, has used actors to help its staff learn how to carefully probe suppliers about Y2K competence. law firm has a poet in residence, to help remind lawyers of the beauty of words.
For example, one of Britain's largest restaurant groups sends its wait staff to acting class to improve their responsiveness to customers. Arts & Business, a Britain-based group, helps put businesses together with arts organizations to learn these skills. What can business people learn from artists, and vice versa?īusinesses today need people who can work in an interdisciplinary way to develop new products, solve problems and grow the business. called Business in the Community that brings business leaders into disadvantaged neighborhoods to teach entrepreneurship. And many companies are beginning to highlight their values-there are pension funds with socially conscious investment policies, and firms like the Body Shop with socially conscious procurement procedures. Managers need to care, connect with and lead others through their own humanity and strength. More and more in business, power doesn't rest upon a centralized command structure. But it's natural to me, because I believe in using all of our capabilities in whatever field we pursue. WICKER-MIURIN: It seems to be one of the politically incorrect topics to discuss in Western developed society. Isn't it unusual to speak of the soul in the world of business? GUPTE: You've always emphasized "spiritual values" in your career. NEWSWEEK's Pranay Gupte recently spoke to her about the issues facing corporate leaders of the future. Born in the United States and educated in France and Italy, 41-year-old Wicker-Miurin is a frequent commentator on European and world affairs, and one of the World Economic Forum's Global Leaders for Tomorrow. Kearney, she's also been a director of the London Stock Exchange, a member of the Royal Society of Arts in London and a director of the London Theater Festival. Currently a vice president of the Global Financial Markets division of A.T.
Blending art, culture and commerce is Fields Wicker-Miurin's forte.
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